Insomnia Coffee Company has announced plans to franchise its coffee shop concept.
By franchising its business model, Insomnia Coffee Company will allow entrepreneurs to share in the success of the Insomnia brand, while also supporting its ambition to increase its market presence.
The company plans to open 15 stores over the next five years through selectively recruiting and qualifying suitable franchise owners. Bobby Kerr, Chairman of Insomnia Coffee Company, said:
“Our commitment to brand innovation, quality of service and great coffee has driven our continued growth and success over the years. We have now reached a point in our development where we believe that partnering with ambitious entrepreneurs through a best practice franchising relationship will support our future growth and expansion plans. We are excited about this new development and believe that it will position us strongly to bring our customer focused Insomnia offer to more people throughout Ireland.”