In April, TCBY introduced its Greek Frozen Yogurt line, which has since surpassed every previous flavor launch in the brand’s history.
TCBY is adding to the successful line with two new flavors for summer: Blueberry and Pomegranate are now available at stores nationwide.
“Launching our Greek Fro-Yo in April was a milestone for our brand,” said Tim Casey, CEO of TCBY. “We never dreamt that Greek-Fro would far surpass every single flavor launched in brand history, including Red Velvet. Since introducing our new Greek-style frozen yogurt, the response from customers has been tremendous. We’ve seen the enthusiasm nationwide and are excited to build on this momentum with our latest fruit flavors.”