Auchan continues to grow in southern Italy, with the signing of a new franchisee chain. The deal with local retailer Fratelli Morghese will see the addition of 20 outlets to Auchan’s network in the country. The stores, which generated around 60m in sales last year, will be converted to the Simply Market banner.

Auchan operates around 1,800 Simply Market outlets in Italy, of which just 270 are company-owned. The group has been making inroads into the south of the country, and recently announced a deal which saw the addition of 70 franchise stores in Sicily.