Gurgaon-based The Tea Room Co, the first of its kind tea lounge concept hasassociated with Francorp, a part of Franchise India Group, to develop an expansion route in India. The Tea Room, a subsidiary of AMP Tearooms Pvt. Ltd is an upcoming chain of specialty cafÃ©s. Franchise India will develop the complete growth plan strategy for the brand and it will be assisted by Francorp in development of the expansion strategy in India.
Mridu Gupta, M.D, The Tea Co., said, â€œWe had initiated the concept of a tea lounge with a view to improve the imagery of tea as a beverage and to make it more appealing to modern consumers. We are pleased to announce our expansion plans, through our franchise and retail model, across India and are optimistic to associate with Francorp to utilise their expertise in the expansion of our storesâ€.