The Washington Post:

First things first – perform a “clean” search on your company name.

You want to get a clean view of how your website displays to most people searching online, and because Google personalizes (based on things like your browsing history) and blends search results, you want to strip out those customizations.

Next, let’s take a look at what Google knows about your site.

Google provides a few great search features that allow website owners to view exactly how Google sees and perceives your content.

Now, with those same results, take a look at the blue click-able text. This is your page Title and it’s one of the clearest signals you can provide search engines to let them know what your page or site is about.

Photo by Paulo Ordoveza

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