Bernard Whyatt, of Brand Protect, explains how before investing in a business opportunity, a franchise owner should always make sure if the brand is protected and what rights they have to use it

The Franchise Magazine:

Before launching their business, a franchise owner needs to pay the franchisor a sum of money in order to be allowed to use the relevant trademarks and to learn the business secrets.

In this feature I will explain how the franchise owner should do their due diligence to discover what trademarks the franchisor owns. I will also illustrate the importance of a franchise owner registering the fact that they have been granted a licence to make sure that they never lose those rights during the term of their franchise. Finally, I will reveal how they are able to sue third parties even if the trademark owner does not give their permission. Continue reading this article.