More and more international brands are seeking the way to penetrate the Vietnamese market through franchising contracts. Analysts believe that 2012 would be another bustling year for franchising deals.
The US Baskin-Robbins ice cream producer has returned to Vietnam with a very impressive record: just within the first 10 days since the opening in late 2011, the ice cream imports, which were scheduled to be sold within four months, were sold out.
With the unexpected encouraging sales, Ngoi Sao Xanh Food Joint Stock Company, the franchised Vietnamese partner of Baskin-Robbins, has every reason to believe in the feasibility of the plan to increase the number of ice cream shops from three now to six by the end of 2012.
Nguyen Thanh Nam, General Director of Ngoi Sao Xanh has committed to open at least 31 ice cream shops by 2015.
In fact, Baskin-Robbins once set foot in Vietnam in 1994, which was then brought to Vietnam by a Viet Kieu (overseas Vietnamese). However, the brand later had to leave Vietnam because of the loss and unfavorable conditions with the high import tariff of 70 percent. More.