Little tykes are big business – a reality that hasn’t escaped the franchising world.
Up one aisle and down the next at the recent International Franchise Expo in New York, there was no shortage of franchises aimed at young children… and parents who may be willing to pay handsomely for their services.
One relative newcomer is Cool de Sac – its slogan is “Eat Well. Play Smart.†– a full-service restaurant with soaring open rooms where kids can munch on healthy meals and hang out at playstations while parents enjoy upscale grownup fare like seared tuna and wine.
“You’re seated in a restaurant and you can have sight of your kids the whole time,†says Alejandro Abascal, managing director of the Miami company, which has two corporate locations in Florida.