Applebee’s Franchisee Causes Stir With ‘Life Is Better Shared’ Campaign
Nation’s Restaurant News: Applebee’s Neighborhood Grill & Bar found itself in a tough situation last week when a franchisee group’s multiplatform digital ad campaign ran at cross-purposes with corporate branding plans. The tongue-in-cheek “Life Is Better Shared†campaign, created for Lexingington, Ky.-based franchisee group Thomas & King, drew on Applebee’s corporate’s “Girls’ Night Out†slogan. […]
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