Franchising.com:

Summer and 7-Eleven® stores’ frozen Slurpee® drinks is as all-American as, well, baseball and hot dogs… the Fourth of July and cookouts… amusement parks and big box-office movies. And free Slurpee drinks? That’s a tradition that Americans have come to love as well.

Once again, 7-Eleven is celebrating its birthday on 7-Eleven Day, Wednesday, July 11, participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinksbetween 11 a.m. and 7 p.m., local time.

“7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year,” said Joe DePinto, 7-Eleven president and CEO. “This year we expect to give away 7 million Slurpee drinks, more than ever before, beating last year’s offer by 2 million. On July 11th, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink – the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests.”