Ecommerce Success: Yuppiechef And The Secret Recipe

MarkLives.com:

In the entrance hall to the offices of Yuppiechef, the online retailer of high-end kitchen goods, are emblazoned the names of its first two hundred customers. It took the company, founded by Andrew Smith and Shane Dryden in late 2006, a year to reach that number, but today the business ships between 100 and 500 deliveries a day worth on average R1000 per box.

The business is growing rapidly, up from 7 people in January 2011 to 29 today, as is its office space – it took a second unit in its office park in June last year and a third earlier 2012. It’s more than doubling in size year-on year and doesn’t expect this growth rate to decline anytime soon. It sells a range of 3500 products and 71 brands and has its own warehouse facility at the back of its offices in Cape Town.

Yuppiechef is known for its obsession with customer service, every customer gets a hand written card with every order they make, and if you had purchased at Yuppiechef before, the card writing duty will fall to the rep, where possible, that wrote that first card to you.

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