Niche Biz: Gay Cards

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MarketWatch:

Dan McLellan wanted to buy a romantic card for his spouse. He hunted in card shops and online, but nothing filled the bill. There were lots of sharp, funny, edgy, and sexy cards out there, but Dan McLellan is a romantic and he wanted a romantic, tender card to express his deep feelings for his mate. There were none to be had. Dan and his spouse, Michael, are gay.

With the national trend heading toward acceptance of same sex couples, businesses that cater to the specific needs of the gay and lesbian community are booming. These businesses cover the spectrum of products and services, with airlines, retailers, financial firms, automakers, and others targeting the gay dollar in their advertising. With new laws allowing gay marriage on the books, the newest industry to join the trend is the wedding industry.

But Dan McLellan is not consciously a trendsetter. He’s just a man who couldn’t find a product he wanted. So like many an entrepreneur before him, Dan decided to create the product he couldn’t find: gay wedding cards. Mixing a love for quotes and a love for black and white photography, Dan created a collection of romantic gay cards and launched a new website, Homoquotables.com, to showcase his work.

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