Food and Drink Digital:

What child of the 1990s doesn’t have a soft spot in their heart for Chuck E. Cheese, the wisecracking, skateboarding, backwards-hat-wearing, Poochie-esque rat who pulls fast ones on parents to ensure that every day is a video-games-and-pizza party kind of day? Some kids found pure joy in the ball pit, some attained spiritual awakenings at the all-too-accessible soda fountain, and others – okay, well nobody ever found joy in the pizza, but any kid will tell you that actually sitting down for a minute and eating at Chuck E. Cheese’s is kind of an afterthought.

Anyway, we’ve all grown up knowing one incarnation of Chuck E. Cheese, but he wasn’t the first –children of the late 1970s and 1980s knew an entirely different Chuck E. Cheese, a rattier cigar-puffing kind of guy with a bowler hat and a weird ringmaster vibe. What’s more, he won’t be the last. In an attempt to reach out to a new and decidedly less TOTALLY-RADICAL generation and make Millenials tear their laptops asunder in “ruining my childhood” rage, Chuck E. Cheese’s is rebranding its mascot… read more.