Food and Drink Digital:
What child of the 1990s doesnâ€™t have a soft spot in their heart for Chuck E. Cheese, the wisecracking, skateboarding, backwards-hat-wearing, Poochie-esque rat who pulls fast ones on parents to ensure that every day is a video-games-and-pizza party kind of day? Some kids found pure joy in the ball pit, some attained spiritual awakenings at the all-too-accessible soda fountain, and others â€“ okay, well nobody ever found joy in the pizza, but any kid will tell you that actually sitting down for a minute and eating at Chuck E. Cheeseâ€™s is kind of an afterthought.
Anyway, weâ€™ve all grown up knowing one incarnation of Chuck E. Cheese, but he wasnâ€™t the first â€“children of the late 1970s and 1980s knew an entirely different Chuck E. Cheese, a rattier cigar-puffing kind of guy with a bowler hat and a weird ringmaster vibe. Whatâ€™s more, he wonâ€™t be the last. In an attempt to reach out to a new and decidedly less TOTALLY-RADICAL generation and make Millenials tear their laptops asunder in â€œruining my childhoodâ€ rage, Chuck E. Cheeseâ€™s is rebranding its mascot… read more.