‎FranchiseKey.com:
According to a report published on the website, restaurantnews.com, MOOYAH, a 30-unit, fast-casual, “better burger†concept, has put together an aggressive growth plan for this year that includes 20 new units.
In an interview, Alan Hixon, president of MOOYAH Burgers, Fries, & Shakes, commented, “Fast casual burgers—often people call it the ‘better burger’ segment—represents only about 3 percent of sales in the burger category overall, so we’ve got a long road ahead to seize the opportunity and gain market share. The demand for the segment is just at its beginning stages, even with the number of similar competitors out there. We envision this concept as working anywhere, coast to coast.â€
In order to prepare for this growth, the head office has re-examined its whole concept and is now focusing on what is important to the brand. Furthermore, it has expanded its management team with a number of new appointments including a Director of Marketing, Director of Training and additional Franchise Business Consultants.