In a recent study of 300 franchise companies, FranConnect, the leading provider of franchise management systems, found that 62 percent of small business owners are struggling to keep up their local marketing campaigns. To help franchisees and franchisors navigate the increasingly complex marketing landscape, FranConnect has unveiled Zcubatorâ„¢, a single platform that gives franchise systems the ability to easily manage and evaluate the effectiveness of multiple marketing channels, all with a single login.
Despite the fact that a franchise’s success is largely dependent on comprehensive marketing strategies, very few franchisors recruit new owners based on marketing expertise. A general lack of marketing acumen and time leads to inadequacies in the many critical components that fall under local marketing. With this in mind, FranConnect set out to create a platform that puts marketing on autopilot while giving franchisees the guidance and tools to help achieve their revenue goals.