Cassandra Daily:

Brazilian weight-loss company Meta Real has devised a persuasive new tool to shame compulsive eaters out of late-night binging. Once linked to a Facebook account, the company’s Virtual Fridge Lock can be magnetically attached to the side of the fridge during prime snacking hours. Anytime the fridge door is opened, the device sends out an alert to the user’s social network, proclaiming that he or she has “just raided the fridge.” Meta Real suggests that the alert may prompt Facebook friends to send real-time motivational messages in attempt to deter the unhealthy bender, but the greater deterrent is surely fear of having your late-night vice revealed on a public platform.