Burger 21Â®, a new fast casual concept founded by the owners of The Melting Pot Restaurants, Inc., announced today that it has signed a franchise deal to open one restaurant in Voorhees, N.J. in spring 2013, expanding the beyond-the-better-burger concept’s footprint to the Northeast and its total units to 10. This new development is part of Burger 21’s aggressive growth campaign for national expansion.
As a current franchisee of Burger 21’s affiliate concept, The Melting PotÂ®, Charlie Haney, along with business partners Curt Wunder and Mike Astuto, decided to expand upon their portfolio based on the extensive training and support received over the years from Front Burner Brands, the concepts’ management company. Haney became a Melting Pot franchisee in Atlantic City in 2006 and was named “Melting Pot Franchisee of the Year” in 2010.
“Charlie and his team are tremendous ambassadors of The Melting Pot brand, and we strongly believe the same attributes that make them successful with The Melting Pot will position them for success with our new better burger franchise concept, Burger 21,” said Dan Stone, vice president of franchise development for Front Burner Brands.