StartupSmart:

Sydney-based company Cafe2U is the latest franchise to launch in New Zealand, one month after announcing plans to appoint more than 1,000 additional franchisees in the United States.

Founded by Andy Simpkin, Cafe2U has 125 franchisees in Australia and 66 in the United Kingdom.

Last month, Cafe2U said it will appoint more than 1,000 additional franchisees in the US within the next 10 years, following the success of its first US franchisees in California and Oregon.

International managing director Derek Black said there is limited growth capacity in Australia so going offshore makes sense, and the US appealed because of its size and coffee culture.

“The US market represents a mature coffee market, with many significant opportunities to stimulate growth,” Black said in June.