Prospective franchisees are drawn into the industry for greater work freedom and autonomy, according to a new survey, but an industry expert warns these freedoms can often be limited.

The survey, of 180 new franchisees, was conducted by Retail Food Group, owner of Donut King, Michel’s Patisserie, Pizza Capers, Brumby’s Bakeries, bb’s café and Esquires Coffee Houses.

According to the survey, “greater financial potential” and greater work freedom/autonomy” are the top two reasons for franchisees wanting to purchase their own business.

According to Faith Manning, RFG national sales and leasing coordination manager, inquiries from potential franchisees have been strong in recent months. More.