‎European Franchising:

Franchising may be growing at a steady pace, but corporate America is still struggling. This is good news for franchisors exhibiting at the West Coast Franchise Expo (WCFE), October 12-14 at the Anaheim Convention Center in Anaheim, CA. According to the Franchise Business Economic Outlook, franchising is responsible for 8.1 million jobs and this is estimated to increase by 2.2 per cent in 2012. Investors are looking to trade shows and expos, such as the upcoming Anaheim event, as prime places to explore viable business investments and speak with top level executives about turning their career around—even in recessionary times.

One example is its efforts to attract highly qualified investors ready to start their own business. With partnerships including local government agencies, small business and entrepreneurial organizations, and veteran centric associations, West Coast Franchise Expo promises to open new doors for aspiring business owners. And expos remain at the top of lead generation efforts for so many franchisors. Read more.