Virtual-Strategy Magazine:

Maui Wowi Hawaiian, makes it a family affair with their newest Franchisee, Damon Crutchfield in New Orleans, Louisiana. Damon and his wife will be joined by their three sons who together, plan to build the coffee and smoothie brand into a household name in “The Big Easy.”

“Maui Wowi was the perfect fit in my idea of being an entrepreneur, and I saw it as something that the whole family could get involved in,” Crutchfield said. “We felt the best thing we could do for our sons was to have a business that we could pass on to them as they decide what they want to do with their lives.”

Crutchfield investigated many different franchise opportunities on his quest to becoming an entrepreneur but when he saw Maui Wowi, it caught his attention. As he continued to research the company, the products, which include all-natural, fresh fruit smoothies and premium Hawaiian coffees, made it even more appealing to him. Read more.