Retail food franchise Trampoline Gelato is hoping to attract new franchisees with its Trampoline on the Moove concept, set to be rolled out later this year in the form of mobile food vendors.

Trampoline was founded in 2004 by brothers Will and Grant Crothers, who hail from a family of dairy farmers.

Grant’s partner Amanda Walton, now Trampoline’s chief executive, was then brought into the business for her extensive background in brand strategy.

There are now 11 Trampoline stores – predominantly in Victoria – seven of which are franchised owned. Keen to grow its network, Trampoline now plans to add mobile franchises to the mix.

The concept has been dubbed Trampoline on the Moove, which, according to Walton, is a logical extension of the existing business.