Skier Michelle Roark’s entrepreneurial career began shortly after returning home from the 2006 Olympics in Turin, Italy.
During her training for the Freestyle Moguls in the 2006 Games, in which she finished eighteenth, Roark’s psychologist encouraged her to use all five of her senses when visualizing a run down the mountain. While trying to figure out the perfect “skiing” scent, Roark searched through every commercial fragrance sold.
Unhappy with them all, she put her chemical engineering education to use by developing her own. Shortly after the Turin Games, she launched launch Phi-nomenal, an all-natural perfume and body products company. The products are an alcohol-free blend that last on most people for 6 to 10 hours.