Web engagement/interactive technology vendor Bridgeline Digital is releasing a new website management suite aimed specifically at large franchise networks and multiple dealer organizations. Called iAPPS ds (distributed subscription), the suite is intended to provide franchisees and dealers with a centralized digital marketing structure.
Managing the Two-Way Franchise Street
Built on the existing Bridgeline iAPPS product suite, iAPPS ds is is a cloud-based, multi-tenant SaaS solution that Bridgeline says allows franchisees and dealers to personalize their own local websites and content, execute local marketing plans, measure results with analytics and drive online e-commerce initiatives. In addition, corporate management can use the suite to maintain standards and deliver targeted content.
The iAPPS core website management tools and interface allow users to edit and publish content that includes forms, images, embedded video, integrated Google Maps, social media plug-ins and email marketing campaigns.