Dunkin’ Donuts today unveiled a new mobile app for iPhone, iPod Touch and Android smartphones that includes payment and m-gifting platforms.

During a webinar this morning, CEO Nigel Travis said the new app will help franchisees run restaurants more efficiently.

“There are two big benefits to this from a franchisee point of view: The first is the speed of transactions, which helps the top of line. Also, it is much more cost effective for franchisees to use the app,” Travis said.

In addition to being economically efficient for franchisees, the app also provides benefits for consumers and the Dunkin’ Donuts brand, according to John Costello, chief global marketing and innovation officer.