The iconic franchise chain announces a new Latin Fusion menu rollout in restaurants beginning September 4 following franchising expansion efforts in South America and the announcement of international music sensation Pitbull as an equity partner in the company. The New Miami Subs Grill highlights the Hispanic influence and fusion of cultures and flavors in South Florida, while providing new and existing customers a wider variety of ethnic flavors. The menu debut arrives just in time for National Hispanic Heritage Month, which is celebrated nationwide September 15 through October 15.
“The introduction of Miami Sub’s Latin Fusion Menu is largely a reflection of the exciting global growth and changes that we’ve experienced within the company including the announcement of international music sensation Pitbull as an equity partner and board member,” says CEO Richard Chwatt. “We are excited to offer our loyal brand followers and new customers the opportunity to experience familiar flavors and the option to mix a taste of ‘home’ with their Miami Subs favorites as we continue domestic and worldwide expansion efforts,” says Vice President Frank Baran.