FREEBIRDS World Burrito, the fast casual burrito joint with the rock ‘n’ roll attitude, has named Chris Cheek Vice President, Franchise Development. In this newly created position, Cheek will work to find selective franchisee partners across the country.
FREEBIRDS intends to have no more than two dozen operators in the U.S. that exclusively own their preferred geographic territory. These territories will need to sufficiently support a minimum of 10 FREEBIRDS and will average closer to 40. This past March FREEBIRDS signed its first franchise partner, FB Midwest Development. FB Midwest opened its first location in Mission, Kan. in July and will open three additional FREEBIRDS restaurants by the end of 2012.
“We aren’t looking for a lot of franchisees, we just want great ones that can help us build our brand,” said FREEBIRDS President Jim Mizes. “Franchising is an important part of our growth, and we are confident Chris can help us find the right partners.”