Psychologists have consistently found that the support of others, what is technically referred to as psycho-social support, has a positive and powerful influence over all areas of our lives, including how we perform at sport and how we bounce back from life’s physical, mental and emotional challenges.

Not surprisingly, this supporter effect also operates in business, particularly in a franchised business, where there are numerous opportunities for franchisees to tap into the support of others.

How to build supporters
The prosperity of every business on the planet hinges on the support received by various groups of people. Successful franchisees understand this and work hard to build the commitment of the people on whom their business depends. Full post.