Rhythm & Booze www.rhythmandbooze.co.uk/ founder Martin Swaine has emerged as a super franchisee and consultant with the Bargain Booze group.
Swaine, who left Rhythm & Booze earlier this month, will operate his own chain of stores under the Bargain Booze name in his home territory in Yorkshire.
Bargain Booze will use Swaineâ€™s involvement to support its expansion in the county â€œto spearhead innovations and trial new retail formatsâ€, Bargain Booze said.
Swaine left the chain he founded with his father Ronnie, five months after it was sold in a pre-pack administration to Costcutter owner Bibby Retail Services.
Keith Webb, acting managing director of Bargain Booze, said: â€œFew people have built a sizeable off-licence and convenience business from scratch like Martin, so itâ€™s a major coup that heâ€™s joined Bargain Booze to support the development of our franchise business.