Franchise Investment: All You Need Is Love?

It is now 45 years since the Beatles, in the world’s first live global television link, informed 400 million people in 26 countries that “all you need is love”. It’s a powerful slogan with a simple message and universal appeal.

Why then the question mark? Is love not all you need? Well, in the business context, probably not. Indeed, from the perspective of a prospective franchisee, definitely not.

Love, and its associated emotion – passion – underpin personal relationships. To some extent they are also the drivers of successful entrepreneurs. Richard Branson, the entrepreneurs’s entrepreneur, has written that “If you can indulge your passion, life will be far more interesting than if you are just working. You’ll work harder at it and you’ll know more about it”. More.

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