Consistent with its strategy of expansion through franchising, Jamba Juice Company, a subsidiary of Jamba Inc., recently announced the opening of a new franchised store in California. This new store marked the companyâ€™s fourth opening with franchise company, Bright Works Incorporated. John Anderson is the president of this franchise company and a highly experienced franchise operator.
The new Jamba store is located in Westfield Palm Desert Mall – a shopping mall in Palm Desert, a city located in the heart of the Coachella Valley. The mall offers a lot of choices for shoppers and this new store is located in the food court inside the mall and is expected to benefit immensely from its strategic positioning.