Mama Fu’s Asian House has implemented a more contemporary design in three of its restaurants with plans to give all new locations the updated look. Mama Fu’s expects to have another 10 to 14 units open by the end of 2013.
“Our primary franchise objective is to increase unit level revenue, and the new designs are a natural progression toward that objective,” said Randy Murphy, president and CEO of Mama Fu’s. “The new look is a cost effective, fresh representation of the brand that will also provide further differentiation from competitors.”
The new exterior design features a trestle-style background to accentuate the brand’s signage, a distinctive entranceway, Asian-inspired lighting, signature awnings, window graphics that provide stronger branding and black bamboo planters.