Niche Biz: Horror Movie Boogeymen

Do you enjoy scary movies? Do you like them really, really scary? If so, a Russian drive-in theater wants to hire a boogeyman to help:

With this ‘nonstandard’ approach to the movie-going experience in mind, the management of a theater in the northwestern Russian city of Syktyvkar, the capital of the Republic of Komi, aim to double down on the scariest moments of horror films.

“3D and IMAX are not exciting any more. But when a blood-soaked maniac from the screen approaches your car – this is when you feel everything to the full extent,” the owner of the theater told local media.

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