The Next Big Zing is all about finding the latest and greatest products across 12 categories. Dhana Cohen, the founder, is an expert in the inventor world, a judge for INPEX, As Seen on TV, UIAUSA.org, writes a monthly column in Inventors Digest, and co-hosts an internet radio show. She not only shines a spotlight on her Next Big Zing award winners, but goes the extra step of evaluating the products based on 10 points of retail readiness, marketing, logo design, website effectiveness, etc and providing guidance in making necessary improvements.