Turning Dog Poo into Free Wifi

Poo Wifi


Ad agency DDB teamed up with Mexican Internet Portal Terra in an attempt to clean up the parks of Mexico City from dog droppings and other foul odored objects and materials by rewarding those who make an effort to clean up after their pets.

Pet owners pick up the mess their dogs left and then go to a special weighing spot where they drop the bag in a box that calculates the amount of free wi-fi that should be given according to the weight.

Commercial in Spanish below.

Leave a Comment

Your email address will not be published. Required fields are marked *