Yes no


What if you had an exciting new business idea that applied disruptive new technology to a fast-growing consumer food market?

What if you branded, packaged and tested your new product with a sampling of highly-influential customers in your target market, and the response was passionately enthusiastic?

Nine out of ten entrepreneurs would run with an opportunity like that, right? But at Balassanian Enterprises – we’re a venture lab developing multiple new consumer businesses that combine the digital and physical worlds in unique ways – we decided to say no.