Vayable began life as a sort of travel marketplace,” describes Forbes. “Customers perused the site for premade tours created by amateur travel guides around the world. You could book a private flight over Berlin, dinner with a Fijian prince or a walking tour of New York street art.” But that didn’t really work out too well.

And then they pivoted:

Wong says that Vayable intends to evolve into a comprehensive travel service, beginning at the discovery and booking phase while extending into day-to-day travel minutiae.

Vayable now enlists “Insiders,” the same travel guides who once offered premade tours, to create custom travel experiences for customers, or just help with bookings and logistics.
With marketplace sales lagging and custom sales skyrocketing, Vayable is now betting its business on custom travel.