We often hear about good people unable to find work. What about the companies who are hiring but cannot find good employees? The Washington Post shares one of those stories.

We’ve been in business for 25 years. Our customers range from the Fortune Global 500 to small business — and business is good. That’s why we decided to add one or two additional staff. Who knew it would be this hard? We’ve tried everything: ads online, LinkedIn, Facebook, professional organizations, college placement offices.

Here’s an interesting fact. Within a 70 mile radius of our office there are more than 20 colleges and universities with communications programs. However, we’ve had very few inquiries about openings.

So where have all the graduates gone? I am not sure.

One recent graduate looked promising so we hired him. After 60 days, he sauntered into my office and announced he was moving back home. The job was just too hard. That’s why they call it work. This experience cost us dearly. We wasted time interviewing him. We wasted money moving him. We wasted effort on training. The cost of hiring the wrong person is significant. So it’s important to get it right for both the employer and the potential employee.

There is no doubt that the job market is challenging but job seekers need to take initiative and market their talents and skills.

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