The Cultonsâ€™ business is based on their 13-hour round trip drives to the nearest Ikea store, in Minneapolis, to pick up furniture, placemats, flatware and other items with umlaut-bearing names for customers in Omaha and other Midwest cities far from the Swedish big-box retailer.
â€œThe odds of Nebraska seeing a store locate here in my lifetime are virtually zero,â€ Dennis Culton says, citing a population thatâ€™s apparently too sparse for the retailer. â€œHowever, Ikea products are very stylish and have a high demand, even in markets without easy access to purchase them.â€
Customers ordering directly from Ikeaâ€™s website donâ€™t have as vast a selection as those visiting stores, and shipping costs can run higher than the product itself, Culton says, so his customers can buy more and potentially save significantly on shipping.
â€œWe basically take the entire Ikea website and catalog and open it up to our clients,â€ he says.
Photo by epSos .de