Learn to Start a Big Business by Playing a Video Game

Clean Energy


You come up with a great idea. You take it to market. It flops.

Oh, well—hit reset and try again.

“In general, people don’t learn about complex issues by being told, they learn by actively participating in the process,” says John Sterman, a professor at the MIT Sloan School of Management in Cambridge, Mass.

You can play the same video game MIT students are playing here: CleanStart: Simulating a Clean Energy Startup.

What’s your best score? I keep going bankrupt!

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