Schneider, the CEO of upstart rental agency Silvercar, wants to change that game by making every car a winner. Specifically, an Audi A4. The start-up, flush with cash from angel investors CrunchFund, SV Angel and others, is completely re-imagining the rental car experience by making a sweet ride a click or two away.

“We want to do for rental cars what iTunes did for music,” Schneider tells Wired.