Family man Richard Schulte has donned the hat of Web entrepreneur to unveil, a family-friendly Internet storefront that offers deals on indoor and outdoor equipment, as well as electronics and live entertainment.

“I’m the proud dad of six adopted children, so I understand the needs of busy families,” said Schulte. “As a family, we’re very busy. We’re always taking our kids out to an experience because experiences are what you remember. You want to be surrounded by things that enhance your life.”

“This site is personal for me. I’m building a business that I can share with my children,” said Schulte. “That gives me extra motivation to continually search for quality products and ensure that customers receive the best service.”

In addition to maintaining and updating the Website’s extensive inventory, the busy father takes time each week to post to the site’s blog, Detailed product reviews and tips for family-friendly activities abound on the frequently updated blog site.