From fad diets to savvy gadgets, there are hundred of products claiming to aid the all-important weight loss.

And now, the latest slimming aid comes in the form of a perfume bottle.

Prends–moi is the world’s first slimming fragrance from Velds that has been developed at the French perfume house Robertet.

Makers claim the fragrance is designed to ‘slim with pleasure’ and is based on ‘aromatherapeutic’ and ‘neurocosmetic’ research.

The perfume contains ingredients which release B-endorphins present in the skin and a ‘pleasure message’ is transmitted through the brain triggering a sensation of well being and an increase in contentment reducing the need to overeat.