From fad diets to savvy gadgets, there are hundred of products claiming to aid the all-important weight loss.
And now, the latest slimming aid comes in the form of a perfume bottle.
Prendsâ€“moi is the worldâ€™s first slimming fragrance from Velds that has been developed at the French perfume house Robertet.
Makers claim the fragrance is designed to â€˜slim with pleasureâ€™ and is based on ‘aromatherapeutic’ and â€˜neurocosmeticâ€™ research.
The perfume contains ingredients which release B-endorphins present in the skin and a â€˜pleasure messageâ€™ is transmitted through the brain triggering a sensation of well being and an increase in contentment reducing the need to overeat.