November 2013

No More Static Prices

WSJ: The fast-moving Internet pricing games used by airlines and hotels are now moving deeper into the most mundane nooks of the consumer economy. Deploying a new generation of algorithms, retailers are changing the price of products from toilet paper to bicycles on an hour-by-hour and sometimes minute-by-minute basis. The pricing wars were fought last

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Small Giveaways that Go A Long Way to Marketing Your Brand During the Holidays

The holidays are a time of celebration, giving, and some of the fiercest marketing campaigns people could possibly think of. Big corporations spare no expense on commercial advertisement as they try to occupy as much advertorial space as possible. For smaller businesses, this is the time to get creative and be resourceful in your marketing

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What You Can Learn From Google

Google is well-known for the way they treat their employees. While the average business cannot afford to feed their employees three meals a day, among other benefits, USA Today does have some ideas your small business can learn from them. Launch and iterate. Even the smartest of the hyper-educated Google leaders cannot predict which products

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