Your brand isnâ€™t just a logo and a name; itâ€™s part of your business plan. Itâ€™s the promise you make to customers about what they can expect in all interactions with your people, products, services and company, shaping sales, employee adoption, decision-making and more. And while thereâ€™s no cookie-cutter model for building a brand, there are a few cardinal mistakes that every start-up should avoid. Never…
Mimic the success of others.
View your brand narrowly.
Neglect to engage your customers.
Lose sight of your aspirations.
Break your promises.
Photo by Nicolas Nova