Behind the Scenes at a McDonald’s Photo Shoot

How a McDonald’s photo shoot is done

Have you ever wondered what it takes to do a photo shoot with food? How do they make it look so good, so juicy, so fresh?

And if you’ve ever tried to do a photo shoot on, say, some of your own cooking, then you know it’s not easy to make it all look good.

However, if you check out the YouTube video embedded below, you’ll get a taste of what it takes to do a photo shoot on a McDonald’s Quarter Pounder with Cheese.

As you’ll see, it takes an entire creative team to recreate the burger from scratch, then groom it for its photo shoot. What’s more, the burger in the photo shoot comes complete with juicy meat, pickles, onions, mustard, and ketchup. In the final photo, it’s shown in all its fast-food goodness.

It normally takes about a minute or so to make the average McDonald’s burger. However, the process the team goes through on the shoot takes several hours. What’s more, they use the exact same ingredients. Even the buns are the same.

Once the photo is deemed satisfactory, an artist goes over the final shoot with a detailed eye, blurring any visible flaws. Take a look and see for yourself.


One of the many business opportunities here is, of course, to become a food stylist. If this interests you, these three books might be of help:

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