Fly Signs

WSJ In Charge:

It’s a bird. It’s a plane. No wait—it’s your ad in the sky.

According to an article in today’s WSJ, old-fashioned airborne advertising is a popular marketing medium for businesses this summer thanks to consistently hot, sunny weekend weather. It says that most likely to benefit are beachside establishments with products or and services that help celebrate summer.

Skywriting and banners towed by humming planes are undoubtedly tough for consumers to ignore. They’re also a relatively inexpensive advertising option compared with other classic formats like television commercials and glossy magazine ads., a national aerial-advertising company based in Los Angeles, charges companies about $500 an hour to tow ads behind a plane at about 45 to 60 miles an hour, the WSJ article states.

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