His idea:
I can recall when the idea of it hit me and I decided to create the product. See in my college days, I was a frat guy. Yep good old Alpha Phi Alpha. Every Wednesday we would wear suits to the student union. I went to school in Florida. And anyone that knows Florida, knows that suits are a no no.
I noticed that my shirt collar was getting DESTROYED from the dirt, sweat, and grime. I said to myself “it would be cool if we had some strips that would catch the dirtâ€
After college, and after stumbling across the site Alibaba.com, the world’s largest online business-to-business trading platform, he searched for “cotton strips”. The rest is history (or his story, if you prefer).