Niche Advertising: World’s First Interactive Billboard


Set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words “I LOVE YOU MUM” — something that could be handy ahead of next Sunday. As Simove says, “I wanted an original way to send my Mum a Mothers Day greeting — greeting cards and flowers are a bit old hat, but a billboard, now that’s exciting! I quickly realised that I could design a billboard so that other people could interact with it as well and send their mothers a fun ‘photo greeting’ too”.

How could you use interactive advertising to promote your business?

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