Set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words “I LOVE YOU MUM†— something that could be handy ahead of next Sunday. As Simove says, “I wanted an original way to send my Mum a Mothers Day greeting — greeting cards and flowers are a bit old hat, but a billboard, now that’s exciting! I quickly realised that I could design a billboard so that other people could interact with it as well and send their mothers a fun ‘photo greeting’ tooâ€.
How could you use interactive advertising to promote your business?