Springwise has notes about a company called Taxiback that facilitates disounted rides for passengers and fewer empty trips for taxis drivers:
It’s a fact of life in the taxi business that cabs must often return back to base empty after dropping off a customer â€” particularly when that drop-off was at an airport. That return drive is essentially a wasted trip, but UK-based TaxiBack aims to change that. Specifically, the startup offers a service which connects passengers with cabs that would otherwise be returning empty and enables them to reserve rides at reduced rates.
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